Personal Data processed for the purposes described above will be stored in compliance with the principles of proportionality and necessity. We will store such data for varying time periods in order to maintain contractual relationships, to assist us in complying with legal and regulatory obligations, and, where required, to enable us to establish, exercise and defend legal rights and claims or for other legitimate business reasons. In general, this will mean that your Personal Data will be deleted after seven years from the cessation of a business relationship with us unless we are required to perform an alternative treatment.